I (don’t) want to be stereotyped. I (don’t) want to be classified.

What am I? Am I a journalist? Am I a content designer? A digital strategist? A teacher? A trainer? A producer? An editor? Am I someone who starts a blog post with nine questions? It would be easier to market myself as one thing or the other – easier for me, and certainly easier for […]

The lure of open water

Katie at a reservoir

The endless horizon full of possibilities and empty of expectations. The relentless yet calming swoosh of the waves. The feel of cold water against the skin.

Accessible content

What good is your original, noteworthy content if not everyone can read it?

Search Engine Optimisation for news

Binoculars

Your news website is one of thousands upon thousands on the internet. Your article on climate change is one of thousands upon thousands upon thousands on the internet. Let me Google that for you… How do you get people to not only find your article in the first place, but to then choose to read […]